Custom Made Lapel Pins

Perhaps one of the most beautiful aspects of the cruel world of business is the marketing strategy and advertising methods used by companies to amplify the public awareness of the existence of each and every single respective company. Day after day we see all sorts of tactical weapons and armor being utilized by companies in order to ensure their very survival and eventually succeed in their business. Millions were spent and still are everyday around the world. Today we are going to take a look at how powerful merchandizes can strengthen your marketing strategy; preferably using custom made lapel pins as well as other custom made merchandizes.

Some people may not be able to understand the power harnesses from these so-called small materials yet what they don’t realize is the miracle and the magic behind it. For example, if you are venturing into a business that offers service such as babysitting or house cleaning service, you might be wondering why in the heck would you offer your customers or clients a custom made lapel pin. How in the world it is going to help to expand your small babysitting business? If I really do need it, what should be put on those pins? What should I write on the custom pins?

All these questions and inquiries are best answered by first looking at the basic idea of a business. Why would you want to open up a business? Are you trying to make fast money by selling things? Are you trying to get rid of things and stuffs that you don’t want anymore? Those are just some answers, but the main reason is, you want to generate money out of it. Nobody would set up a business to lose some money. Not even a penny. Now that you have already known the main reason why you open a business, you should also know that you are competing with others out there. If you are selling fruits, you are competing with other fruit sellers. If you open up a phone company, you are competing with AT&T and other giant companies. If you are selling custom made lapel pins, you are competing with The Pin People and other companies that make customize made pins.

How are you going to make yourself shine and well-known by the people? If you open up a barber shop in Rhode Island, you may stand a chance by promoting your business through friends and relatives. You tell them that you are now a barber and they are welcome to visit your small shop. You then ensure that each time they come you will give away some discounts so that they will be pleased and possibly keep coming back to your shop. You will probably ensure that the service you provided is top notch to wow the customers where then you expect them to start the word of mouth marketing.

That if you were in Rhode Island.

But you are not, and even if you are, those steps taken are not good enough to be the most successful businessman in Rhode Island. Other barbers would do the same and think the same thing. They will keep themselves updated with your progress and possibly find methods to undermine your business. If you charge customers $5 for a haircut, they would start charging at lower price, maybe just $4.50 per haircut. Since they have been in business for quite some time, they may have kept a sum of money for this very purpose; to kill any new competition so they can stay in business. Since you happen to be in business for just a few weeks, you may not realize this sort of ‘dirty tactic’ and by the time you are about to realize this, you have lost your customers.

Like I said in the first paragraph of this article, business is cruel. Period. If you want to get the upper hand, you have to learn the hanky-panky of the world. You need to get your hands dirty and full all the time. Of course, I am not suggesting here that you go and start sabotaging your competitors businesses. No, that is not what I mean.

What I mean is, you have to muster all possible knowledge of marketing your small business and then do extensive research on everything. Everything here means details. Every single detail. None should be left out of sight. Once you have master all the basics, then I can guarantee you that you are good to go. But hey, what are those marketing strategies that you need to know? Where do I get all these information then? Do I need to go for formal education to gain such knowledge? You don’t have to dear. Spell this word loud and clear; I-N-T-E-R-N-E-T. Internet is the most powerful method these days to gain knowledge at extremely quick rate. Going for courses may make you the best, yet it takes times and pretty much effort to came out with a degree or something.

What you need is just a considerable amount of time of your own to do some research online about the business you are going to set up. List down all of the companies available online and look at how they run their businesses thoroughly. In no time, you will begin to gather all necessary knowledge to know where you could begin and how you should begin. However, it is essential for you to know that what you are doing right now is just part of the plan; kind of a short term plan. You do not have the time to go and get a bachelor in business administration or marketing management. So this is the only way yet the best way. To some extent, you can beat a lot of people or businesses using this method. What matters is, the vast knowledge you need. Don’t worry about understanding each of the business terms used. You can always ask when the time comes to use the knowledge.

Once you have setup your business, it is time for you to think about marketing it. There are of course numerous ways of promoting a business. Ask yourself this question; how do you want people to know about your company? If that is the question, then I can tell you a number of basic ways of promoting your business to kick start your baby business. We can start with advertising first. Yes, start ordering a number of signs and posters to be put around the city. Get yourself familiar with getting license and that small little but important things that you need to know to be able to show off your company information all over the city. Talk to people on the street and pass around some brochures and pamphlets. All that helps, you can trust me on that.

So when can I start using custom made lapel pins as part of promoting my business? Oh well, now you know that custom made lapel pins are actually part of promoting your little business. Pins, buttons, pens, caps, and all other tiny stuffs are actually called promotional items. They are small, but their power is outstanding. Think about it, you have a custom made pin with your company logo and your friendly tagline on it. You give it away to your customers and at the same time you say good and nice words to them. How would they feel about receiving it? They would feel very happy and most probably it was their first token ever received from a shop they go in their entire life! Yeah, that sounds a bit preposterous but hey, that can happen and what is more important, you have just started creating an invisible connection between you and your customer. You let them feel as if they are part of the company by having the custom pin in their car, in their house, in school, or on their shirts!

Simple things sometimes let to bigger things. A small cute token of appreciation from you as a business owner is sometimes a big thing to someone who had just became your customer. They like it, if not love it. Yes, a pin is a just a pin, but your first step of building unbreakable relationship with your customer has been pioneered in a correct way. The next time the customer comes to your shop, he or she would expect your kind and excellent service. They may even wear the pin to show you that they are your loyal customer and some of them may even expect to get discounts. If you have calculated the profit and loss of doing so, go ahead and don’t hesitate to give away discounts to your customers.

A custom made lapel pin to your humble customer builds a long everlasting relationship between you and your customer. It’s a journey that is paved with pride and joy and after a while, you will notice that your business is booming tremendously, thanks again to the pins. This is where you should start to appreciate the power of little things such as pins; custom made lapel pins. Now, at this point, your competitors would start to play with their minds what are actually causing you to become a recognizable business man in such a short period. They would start investigating and perhaps send some spies. You may even notice Bonds lingering at your premise or in the shop. They can never guess that the pins are the culprits here, sort of lol. They will concentrate more on finding out if you are actually given out discounts or extra service to the customers. They may find some, but again, they can never guess that the custom made lapel pins are the ones who are doing the magical works.

Before you jump into conclusion by starting to look for companies that can customized a pin for your business, I would like to remind you that these types of companies are scattered everywhere around the cities. There are small ones, and they are also medium size ones. What matters is the quality and that is definitely something you should be looking for. Price may differ but relatively it never goes too expensive. There is a limitation though, you cannot order pins at small quantity. Yes, there are pin companies that offer custom pins with no minimum order required, but they may not be the best companies to go to. Think quality, not quantity. We will look further into that in the next article as I will go deeper into the makings and the workarounds.

There you go; I have explained a bit about the importance of promoting your business using custom made lapel pins or other promotional items. Maybe it is not much, but for now that’s what in my mind. From time to time I will toss here and there about what I think about the benefits of utilizing promotional items to promote and advertise your business efficiently and effectively. Remember, if you feel good about visiting a shop due to the exceptional service and what gifts they give you, your customers would feel the same whenever they visit your shop or business.

If I have the time, I will list down a number of services available online that offer custom made lapel pins. If you do have suggestions, please let me know by putting down comments. Maybe you know a shop somewhere in your location; be it in New York or California or down in Texas. As long as they provide good service and produce nice quality custom made pins, they are worth enough to be listed here in this small blog of mine. Don’t worry, no bias here guys. People these days are looking for good and wonderful services, not anymore at branded things. Branded products may be overrated, but not to small shops with lower profits but yet make products that are exceptional in quality. Forgive me for any mistake or understatement available in this article of mine, but like I said earlier, if you have any suggestion or even want to criticize me, you are always welcome to do so.